MTVBase, Nickelodeon to be Broadcast on NTA

The Nigerian Television Authority, NTA, has signed a partnership and training agreement with Viacom International Media Networks (VIMN) Africa, to broadcast programming from the latter.

NTA will broadcast VIMN programming daily, including youth-focused editorial under its MTV Base brand, five days a week in the early afternoon, with an additional late night slot on Fridays and Saturdays.

Also, children and family content will air under the Nickelodeon banner seven days a week.

As part of the MoU, the Nigerian station will also benefit from skills training and workshops in TV production provided by VIMN for its member stations and personnel, to support the development of local production expertise.

Some of the programming included are local and international music, lifestyle, reality, chat and animation series, such as MTV Base VJ Search – Nigeria followed by the Official Naija Top 10, Big Base Beats, The Big Friday Show, Cribs, Run's House and Pimp My Ride.



Dora the Explorer, The Penguins of Madagascar, Kung Fu Panda and SpongeBob SquarePants are also part of the package.

A statement credited to Alex Okosi, SVP and managing director, VIMN Africa states: "We are delighted that our partnership with NTA will expand the footprint of our content in Nigeria, bringing new viewers in touch with the VIMN portfolio. We are excited to share our expertise with our peers at NTA in Nigeria in order to maximise the partnership."